Digital Real Estate Specialist

Building your digital brand starting with a great web address

Importance of Having a Generic Domain Name and Web Address

Having a generic domain name and strong digital branding is crucial for businesses in today's digital age.

A generic domain name helps a business to establish credibility and trust with potential customers by making it easy for them to remember and find the brand online. It also helps with search engine optimization (SEO), as generic domain names can include relevant keywords that people are searching for.

Digital branding, on the other hand, is all about creating a strong, consistent image of your brand across all digital platforms. This includes your website, social media profiles, email marketing, and any other digital touchpoints with your audience. 
A strong digital brand helps to differentiate your business from competitors, build brand awareness, and establish a loyal customer base.
In combination, a generic domain name and strong digital branding can help businesses to establish a strong online presence, increase
visibility and credibility, and ultimately drive growth and success.

See our portfolio of premium generic web addresses CLICK HERE

The Domain King's Sweetest Deal: How the Sale of Wound Up Putting Over $11 Million in Rick Schwartz's Pocket

We learned today (October 1, 2023) that the Performance Food Group (PFG) has acquired fresh and frozen foods delivery company for an undisclosed price. Whatever the amount was, PFG, a company founded in 1885 that now has over 22,000 employees and assets valued at $7.8 billion could easily afford it.

Now, there is a fascinating domain back story behind this deal. was a new brand adopted by the owners of in 2021 when their business services had expanded far beyond the category they had become a power in after acquiring the domain from Rick Schwartz back in 2009.

Being the savvy businessman that he is, Rick, widely known as the Domain King, crafted the deal to give him not only $3 million in cash, but also equity in the company that acquired the domain. Three years ago Rick sold some shares for $1.7 million but let the majority of his stock keep riding. As grew and morphed into, Schwartz's stake got more and more valuable. So, when GreenRabbit was finally acquired today, 14 years after he sold, Rick collected another $6.8 million as his share, bringing his total take from the domain to over $11 million with $300,000 still in an escrow account to be released in 90 days.

We connected with Rick to get the full story on how all of this all happened. Blockbuster sales have been nothing new for him since they began with at $1.3 million in 2003 and continued with over a half-dozen more in seven figures, including an $8.8 million sale of in 2015. Rick said, "I have had some pretty notable sales but the sale of is my most important sale for a number of reasons, even beyond the eight-figure total it eventually generated."

"It all started in 2009 when I got a call from these two young guys, Greg Balestrieri and Joe Melville, who were cousins from a family in the candy business. I think Greg was 20 at the time. I hung up on them multiple times, something all three of us laugh about now! But they had what it took for me to be interested. First of all their family was in the candy business for 37 years. So they had a true pedigree and they were hungry and energetic. So, I told them I would sell it to them and let them pay for it over time but they would have to come up with a $60,000 down payment first. With their family's help they put the money together and we made a deal that gave them the name for $3 million with a multi-year payment plan but the most important piece of the puzzle was me also getting 5% of the company." 

"They did well - they grew and grew and grew some more! In 2017 I went to visit them for the first time and they had a warehouse that was as big as a Costco! They also told me that every piece of that inventory turned within 48 hours. Absolutely mind-boggling! As they grew they expanded, becoming a food service company with bigger margins and more buyers nationwide. When Covid hit they kept their heads down and continued to grow as challenging as it was. Still, they had some growing pains along the way, so I made a few concessions on their payments in return for more shares in the company. Three years ago, when an investor came and bought into the company, I sold some of my shares and got a $1.7 million payout but still retained a stake in the company because I always believed in Greg and Joe and always told them that. I didn’t want to cash out. I wanted to go for the ride!"

"They used like a booster rocket. They used the credibility that domain gave them to elbow their way right into the center of their industry and they grew as expected. When they expanded into other categories they became and that allowed them to sell off in 2021 and use those funds to grow the company even more without having to get outside financing." 

"So here we are in 2023 and I got an unexpected call last Monday morning (September 25), and Greg and Joe were just giddy. They told me they had agreed to sell the company and it was going to be BIG news that would be happening within the next seven days. Oh my! I was smiling so hard for 45 minutes I created new wrinkles!," Rick laughed. "We had such a wonderful phone call and talked about what we have been through these past 14 years, about how much I believed in them and how much they appreciated that I did believe in them and still do. It literally changed their lives. They and the friends and family members who invest in them become multi-millionaires now - and that is the greatest satisfaction of all - middle-class to upper class with a domain name!

"I walk away with slightly over $7 million plus the millions received before, so now I have a total deal worth over $11 million. One hell of a return on a low six-figure investment and this is a successful formula - allow someone the time and a long enough runway to get their business off of the ground. I am an angel investor but invest with domains, not dollars. I invest in people that I believe in. This is now my baseline sale. This is the sale that I point to when I make other deals. This is my model And now this model is proven. It has come full circle." 

"But the story doesn’t even end there. Now, Greg and Joe have a great success under their belt. They will be able to parlay that success into an even bigger success in the future. They know the path and they’re not a one trick pony. In the meantime, Greg and Joe and their families are going to come to Florida and we’re going to have a yacht party. One that none of us will ever forget!," Rick smiled.

The Importance of Building Your Own Brand: 300 million jobs could be affected by latest wave of AI, says Goldman Sachs

As many as 300 million full-time jobs around the world could be automated in some way by the newest wave of artificial intelligence that has spawned platforms like ChatGPT, according to Goldman Sachs economists.

They predicted in a report Sunday that 18% of work globally could be computerized, with the effects felt more deeply in advanced economies than emerging markets.

That’s partly because white-collar workers are seen to be more at risk than manual laborers. Administrative workers and lawyers are expected to be most affected, the economists said, compared to the “little effect” seen on physically demanding or outdoor occupations, such as construction and repair work.

In the United States and Europe, approximately two-thirds of current jobs “are exposed to some degree of AI automation,” and up to a quarter of all work could be done by AI completely, the bank estimates.

If generative artificial intelligence “delivers on its promised capabilities, the labor market could face significant disruption,” the economists wrote. The term refers to the technology behind ChatGPT, the chatbot sensation that has taken the world by storm.

ChatGPT, which can answer prompts and write essays, has already prompted many businesses to rethink how people should work every day.

This month, its developer unveiled the latest version of the software behind the bot, GPT-4. The platform has quickly impressed early users with its ability to simplify coding, rapidly create a website from a simple sketch and pass exams with high marks.

Further use of such AI will likely lead to job losses, the Goldman Sachs economists wrote. But they noted that technological innovation that initially displaces workers has historically also created employment growth over the long haul.

While workplaces may shift, widespread adoption of AI could ultimately increase labor productivity — and boost global GDP by 7% annually over a 10-year period, according to Goldman Sachs.

“Although the impact of AI on the labor market is likely to be significant, most jobs and industries are only partially exposed to automation and are thus more likely to be complemented rather than substituted by AI,” the economists added.

“Most workers are employed in occupations that are partially exposed to AI automation and, following AI adoption, will likely apply at least some of their freed-up capacity toward productive activities that increase output.”

Of US workers expected to be affected, for instance, 25% to 50% of their workload “can be replaced,” the researchers added.

“The combination of significant labor cost savings, new job creation, and a productivity boost for non-displaced workers raises the possibility of a labor productivity boom like those that followed the emergence of earlier general-purpose technologies like the electric motor and personal computer.”

It's time to build your own brand and it starts with a great web address.

Start-Up Idea:

US Presidential Election is conducted every four (4) years and budget for major candidates has leap to over $1Billion (USD). Influence of social media has made our politicians more connected (in real time) than ever before. If you are looking to capture this huge market and start the next engaging political app, blog or website, contact us and submit your lease or purchase proposal today.

It's time to take action on your business idea today!

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